GradingPro
Real estate website design and development for GradingPro, a residential developer in Pančevo, Serbia, built to help buyers find, compare and book a viewing of new apartments.
UX Strategy & Research
For a buyer, a new apartment is one of the biggest decisions they will make. The site had to answer the first questions quickly: where it is, how big it is, how many rooms, and on which floor.
The information architecture was built around the apartment, not the company. A search with two filters, location and number of rooms, sits right at the top of the homepage, and every apartment card shows its area, number of bedrooms and the floors it is available on. From the list, a buyer goes straight to a detail page with everything needed to decide whether to come and see it.
On phones, the two main actions, calling the sales team and scheduling a viewing, stay pinned to the bottom of every apartment page, one tap away.
Design Approach
A calm, premium look in deep navy and warm bronze, with large renders of the building and the interiors doing most of the talking.
Each apartment page combines a photo gallery, the floor plan, a 3D view of the layout, a room-by-room table of areas and a plan showing where the apartment sits in the building, with a downloadable PDF brochure for buyers who want to take the details home.
The apartments are managed as their own content type, so the GradingPro team can add new units and update availability and plans without touching the design. Every page ends with the other available apartments and a contact form, so a visitor is never left at a dead end.
Results & Impact
The website gives GradingPro a clear, trustworthy sales channel for SAVA 36 – Boulevard & Garden, its active project in Pančevo.
Buyers can go from the homepage to a specific apartment, its floor plan and a viewing request in a few steps, on desktop or on the phone, with the sales offices in Pančevo and Kovin one click away.