Elaris
Website, car configurator and dashboard design for Elaris, an electric vehicle brand with a line-up from compact city cars to electric vans, built for German and English speaking customers.
- Role
- Senior UX/UI Designer
- Industry
- Automotive & Electric Vehicles
- Services
- Website, Configurator & Dashboard Design
- Platform
- Desktop & Mobile, DE & EN
UX Strategy & Research
Elaris sells a wide range of electric vehicles, from family SUVs to compact city cars and commercial vans, to both private and business customers. The website had to make that range easy to explore and turn interest into a configured car.
The navigation was rebuilt around the vehicles: a full-screen mega menu shows every model, DerBEO, DerJACO, DerLEO, DerDYO, DerCARO and DerCARO S, as a photo with its name, next to the key sections like charging infrastructure, business solutions, service partners and warranty.
The configurator follows the way people actually decide. Pick a vehicle, choose private or business, buy, lease or rent, add options such as the Innovation Package and a color, and see the down payment, transfer cost and total price update as you go, together with the expected delivery time.
Design Approach
A clean, premium look in Elaris green and a confident yellow accent, with the cars always at the center of the screen.
In the configurator, the car takes the middle of the page with a 360° view, and a single switch changes it to real photos of the chosen model. Choices sit on the left, colors and quick actions such as asking for a consultation, booking a test drive or downloading a quote on the right, so nothing is ever more than one click away.
On phones the same flow becomes one clear column, with the price summary and the Next button always at the end of the page. Alongside the marketing website and the configurator, the project also includes the dashboards that support the Elaris team.


Results & Impact
Elaris now has one consistent digital experience, from the first look at a model to a configured car and a request for a quote or test drive.
The modular design system behind the website, configurator and dashboards lets the team add new models, options and offers without redesigning the pages, in both German and English.
